07D 14H 35M 58S

27th & 28th October 2026

27th & 28th October 2026

27th & 28th October 2026

Brussels, Belgium

Brussels, Belgium

Brussels, Belgium

Overview

Overview

Overview

Overview

The next chapter of European commerce is being written in the gap between what brands say publicly and what keeps their leaders up at night. At Commerce Unboxed, we start from that gap. No polished case studies, no safe answers, just the questions that matter, explored by the people qualified to answer them. This is where the honest conversations leave the corridor and happen out loud.
The next chapter of European commerce is being written in the gap between what brands say publicly and what keeps their leaders up at night. At Commerce Unboxed, we start from that gap. No polished case studies, no safe answers, just the questions that matter, explored by the people qualified to answer them. This is where the honest conversations leave the corridor and happen out loud.
The next chapter of European commerce is being written in the gap between what brands say publicly and what keeps their leaders up at night. At Commerce Unboxed, we start from that gap. No polished case studies, no safe answers, just the questions that matter, explored by the people qualified to answer them. This is where the honest conversations leave the corridor and happen out loud.

Through research-backed sessions, candid executive roundtables, and eye-opening discussions, you'll gain actionable intelligence from leaders solving the same challenges you face. No pitches, no theory, just honest insights and strategic connections.

Through research-backed sessions, candid executive roundtables, and eye-opening discussions, you'll gain actionable intelligence from leaders solving the same challenges you face. No pitches, no theory, just honest insights and strategic connections.

Through research-backed sessions, candid executive roundtables, and eye-opening discussions, you'll gain actionable intelligence from leaders solving the same challenges you face. No pitches, no theory, just honest insights and strategic connections.

Summit Themes

Summit Themes

Summit Themes

Summit Themes

How brands are driving ROI with AI in production

How brands are driving ROI with AI in production

How brands are driving ROI with AI in production

How brands are driving ROI with AI in production

Channel strategies in a fractured commerce landscape

Channel strategies in a fractured commerce landscape

Channel strategies in a fractured commerce landscape

Channel strategies in a fractured commerce landscape

Reshaping competition with emerging platforms

Reshaping competition with emerging platforms

Reshaping competition with emerging platforms

Reshaping competition with emerging platforms

Modernising commerce stacks and operating models

Modernising commerce stacks and operating models

Modernising commerce stacks and operating models

Modernising commerce stacks and operating models

Agenda

Day 1

Day 2

11.00 am

Registration

11.30 am

Lunch (Buffet bar)

12.15 pm

Opening remarks & summit start

12.30 pm

Headline keynote

Kirsten Thies · Joseph Joseph

1.30 pm

Day 1 panel discussion

Bridey-Rae Lipscombe · P.Louise

Thijs Vermeulen · Stanley 1913

1.45 pm

Headline Sponsor Keynote

Konrad Kucel · Assembly Digital Commerce

2.15 pm

Parallel Track

Breakout 1

The Disappearing Customer

Cian Agnew · Wunderkind

Breakout 2

Solving Agentic Commerce

Will Critchlow · SearchPilot

The Circuit

Delegate-led workshop

Testimonials / Sponsor Workshop

5.15 pm

Drinks Reception

6.15pm

Gala Dinner

7.30 pm

Dinner Keynote

Michael Connolly · Bloom & Wild

Day 1

Day 2

11.00 am

Registration

11.30 am

Lunch (Buffet bar)

12.15 pm

Opening remarks & summit start

12.30 pm

Headline keynote

Kirsten Thies · Joseph Joseph

1.30 pm

Day 1 panel discussion

Bridey-Rae Lipscombe · P.Louise

Thijs Vermeulen · Stanley 1913

1.45 pm

Headline Sponsor Keynote

Konrad Kucel · Assembly Digital Commerce

2.15 pm

Parallel Track

Breakout 1

The Disappearing Customer

Cian Agnew · Wunderkind

Breakout 2

Solving Agentic Commerce

Will Critchlow · SearchPilot

The Circuit

Delegate-led workshop

Testimonials / Sponsor Workshop

5.15 pm

Drinks Reception

6.15pm

Gala Dinner

7.30 pm

Dinner Keynote

Michael Connolly · Bloom & Wild

Agenda

Location

Location

Location

Location

In the heart of Brussels

In the heart of Brussels

In the heart of Brussels

Located at Avenue du Boulevard 14 near Place Rogier, Cardo Brussels sits within walking distance of the city centre and main business district. Chosen for more than its rooftop bar, it's a perfect fit for Europe's trend-setting commerce leaders to connect, share (and maybe even spa).

Located at Avenue du Boulevard 14 near Place Rogier, Cardo Brussels sits within walking distance of the city centre and main business district. Chosen for more than its rooftop bar, it's a perfect fit for Europe's trend-setting commerce leaders to connect, share (and maybe even spa).

Located at Avenue du Boulevard 14 near Place Rogier, Cardo Brussels sits within walking distance of the city centre and main business district. Chosen for more than its rooftop bar, it's a perfect fit for Europe's trend-setting commerce leaders to connect, share (and maybe even spa).

Located at Avenue du Boulevard 14 near Place Rogier, Cardo Brussels sits within walking distance of the city centre and main business district. Chosen for more than its rooftop bar, it's a perfect fit for Europe's trend-setting commerce leaders to connect, share (and maybe even spa).

Speakers

Speakers

Speakers

Speakers

Who Attends

Who Attends

Who Attends

Who Attends

Register Your Interest

Register Your Interest

Register Your Interest

Register Your Interest

The conversations that count start here.

Are you ready to join them? Get in touch and connect your projects with purpose.

© Synergy Group 2026 | All Rights Reserved

The conversations that count start here.

Are you ready to join them? Get in touch and connect your projects with purpose.

© synergy group 2026 | All Rights Reserved

The conversations that count start here.

Are you ready to join them? Get in touch and connect your projects with purpose.

© Synergy Group 2026 | All Rights Reserved